Facebook has now more than ever become a potent force on the web and also a “parallel” internet. Optimization on Facebook is a must for every organization, brand and individual. Facebook General Growth More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds [...]

How popular is Orkut in India?  How many Indian users on Orkut? Which communities are favoured by Indians on Orkut? What does Orkut tell us about the likes and dislikes of the nation? Can a social networking community truly gauge the pulse of a nation? Orkut claims it has 17 million ‘active’ users in India [...]

Here is a look at 2008 through the collective eyes of the Indian users on the web. The Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on searches conducted by users in India. While developing the 2008 report, Google looked at various aspects of these searches to understand what [...]

In the race for higher SERPs most website optimizers try every ‘trick’ in the book, twice over. Unfortunately, like Matt Cutts says in this video, that may not be such a good idea…