First the picture I saw this display ad while browsing through a tech site! Before you think it, yes it did catch my attention and let me assure you with confidence, it will do that to for all males of the human race. But what did it make me think? cheapshot, loud, vulgar, desperate, tricky [...]

Introduction to Digital Marketing – Case Study – Social Media Optimization View more presentations from Siby Kuriakose. Marketing 101, an event organized by Altius Consulting was held at Hotel Atria on the 11th Of September 2009. Designed to act as a primer for SMBs, Startups and entrepreneurs the day long event had interactive sessions on [...]

General Motors in the US filed for Chapter 11 bankruptcy protection this Monday, GM’s bankruptcy filing, backed by billions (15 plus an additional 30) in financing from the US government, is aimed at wiping out debts piled up over decades and to emerge as a viable competitor. One of the sadder outcomes of the bankruptcy [...]

Are we the first to notice this? We didn’t check but nevertheless we feel quite strongly about this and wanted to know what the rest of the world thought about it. Ask.com the Search Engine that has often been hailed as the one that pioneered a lot of technology but missed the bus when it [...]

We are all aware that the webosphere or blogosphere or whatever you want to call it has exploded over the last few years in India. The highly successful “Pink Chaddi Campaign” run by the “Consortium of Pub Going, Loose & Forward Women” and orchestrated primarily through the synonymous Facebook group is a case in a [...]

The more said about the effectiveness of contextual advertising in PPC..the less. Most advertisers today have realised that catching the potential customer at the time of research or purchase intent is the best way to assure a conversion. Google Adwords allows you to place text or image ads in their network of sites and publishers thereby [...]