How much time does it take for Google to return search results for a query? Apparently, 0.68 times the velocity of an unladen swallow (or) 0.04 femtogalactic years 0.09 centons 0.18 microweeks 0.07 microfortnights 2.00 shakes of a lamb’s tail 23.00 skidoo 0.03 nanocenturies 0.53e-15 epochs 1.21 gigawatts 84.40 jiffies at warp 8.96 at 5.44 [...]

The meta description tag is back!!. For all those who are following Search Engine Optimization rules as laid down by Google and have taken to heart that the meta tags don’t matter any more, eat this! Meta Tags have always served the purpose of telling us what the HTML page is all about. This is now more [...]

Introduction to Digital Marketing – Case Study – Social Media Optimization View more presentations from Siby Kuriakose. Marketing 101, an event organized by Altius Consulting was held at Hotel Atria on the 11th Of September 2009. Designed to act as a primer for SMBs, Startups and entrepreneurs the day long event had interactive sessions on [...]

Facebook has now more than ever become a potent force on the web and also a “parallel” internet. Optimization on Facebook is a must for every organization, brand and individual. Facebook General Growth More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds [...]

In the race for higher SERPs most website optimizers try every ‘trick’ in the book, twice over. Unfortunately, like Matt Cutts says in this video, that may not be such a good idea…

Google sitelinks could be considered another measure of a website’s popularity. Sitelinks are those links that appear below the search result and most often represent the most popular, often clicked links on the particular website. Google says that sitelinks are automatically generated and there is no way to influence their appearance. You may have noticed [...]