The meta description tag is back!!. For all those who are following Search Engine Optimization rules as laid down by Google and have taken to heart that the meta tags don’t matter any more, eat this! Meta Tags have always served the purpose of telling us what the HTML page is all about. This is now more [...]

Facebook has 4.4 million users in India (as on October 14th 2009). While this is impressive indeed, the rate of growth has been nothing short of phenomenal. We had reported earlier here that in July 2009 facebook was adding new members at the rate of 25,000/day! We checked recently and discovered that since then (i.e. [...]

Introduction to Digital Marketing – Case Study – Social Media Optimization View more presentations from Siby Kuriakose. Marketing 101, an event organized by Altius Consulting was held at Hotel Atria on the 11th Of September 2009. Designed to act as a primer for SMBs, Startups and entrepreneurs the day long event had interactive sessions on [...]

Facebook has now more than ever become a potent force on the web and also a “parallel” internet. Optimization on Facebook is a must for every organization, brand and individual. Facebook General Growth More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds [...]

How popular is Orkut in India?  How many Indian users on Orkut? Which communities are favoured by Indians on Orkut? What does Orkut tell us about the likes and dislikes of the nation? Can a social networking community truly gauge the pulse of a nation? Orkut claims it has 17 million ‘active’ users in India [...]

Here is a look at 2008 through the collective eyes of the Indian users on the web. The Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on searches conducted by users in India. While developing the 2008 report, Google looked at various aspects of these searches to understand what [...]

Whenever a topic or a social action becomes the rage of the world more specifically the US first, it is enshrined in a movie for posterity. Books, magazines all do the same, but the reach and appeal of the cinemas is far beyond that of any the other media. We decided  to list all the [...]

It all started this morning… We have the SemKraft corporate presentation on Slideshare which talks about SEO, PPC, Web Analytics and SMO and we put this in a few weeks back. I was quite happy when it got a few views and a couple of people favourited it too! But frankly speaking if you want [...]