You’re probably here because you’re wondering whether you should outsource SEO activities to a firm in India? Let me tell why that is probably a damn good idea…

Search Engine Optimization (SEO) as a science and a service has come along way over the years. Google made it easier for people to find information on the web and this changed the way webmasters designed and constructed websites, making sure that people found their websites when they were looking for the said information.

Webmasters soon realized that it was just a question of deducing the various factors that Google weighed before assigning importance to a website. Metatags, anchor text, link depth , external links are all some of those very factors that influenced the position of a website in the search engines’ results. What Google did, every other search engine quickly followed. So, not long after, a common set of guidelines appeared that made good sense to follow.

Search Engine Optimization (SEO) as a service was offered by people who understood the visible nuances of the search algorithm. Some people knew more and some less.  The ones who knew more (like us) soon became experts offering advice to clients who wanted their website to deliver results but didn’t know what to do or how to go about it.

Soon the companies that offered these services became larger and needed help.

Thats where India comes in, India especially Bangalore has become  synonymous with IT outsourcing. But what is the rationale for all these companies to setup base here? Simply put it’s the manpower.

Search Engine Optimization (SEO) too requires smart people to put their thinking cap on and devise strategies that will ensure success.  The IT maturity levels, high comfort level with English as a language, intrinsic research capabilities,  and above all a deep understanding of the offshoring model makes India a prime destination for you to outsource your SEM activities.

IAMAI estimates that, “The total market revenue for SEM industry in India was estimated at around USD 112.5 million in FY 2007-08. Of this, one third is accounted by domestic clients while the rest by international clients, having local as well as global presence. India offers a global hub for SEM outsourcing with international clients from South East Asia, USA, UK, Australia, Spain and Middle East. The revenues are expected to increase by 100% by FY 2009-2010 toreach a mark of USD 225 million.”

Convinced? need more information? Use the contact form on the right to get in touch with us or just mail us at info@semkraft.com