We are all aware that the webosphere or blogosphere or whatever you want to call it has exploded over the last few years in India.
The highly successful “Pink Chaddi Campaign” run by the “Consortium of Pub Going, Loose & Forward Women” and orchestrated primarily through the synonymous Facebook group is a case in a point. In fact it would be a good idea to see if this is a first in the world, public outrage at a deplorable incident expressed on the web, a viral leap in conscientiousness and a truly ‘social’ impact of the online community. (We will make an attempt to track the entire story in a separate post)
Coming back to the blogosphere, Aamir Khan, Salman Khan and Amitabh Bachan among others have jumped onto this bandwagon to, as they claim, ‘freely connect’ with their fans. When Bollywood has got into the action, how can our politicans who fancy themselves to be stars in their own right be far behind? So now we have official launches of websites and blogs by politicans with all the fanfare associated during the release of their party manifesto.
“Shri” Advani of the Bharatiya Janata Party, keeping the forthcoming general elections in mind seems to have gone a step further and hired web marketers to plaster advertisements all over the web. While this maybe percieved as forward looking by the web savvy audience that it seems to be wooing, the rather indiscriminate targeting and insipid messaging is beginning to grate.